The last couple of months have been incredibly busy. While we usually wind down in the fall in anticipation of the quieter holiday season (as it relates to PR), this year we’ve had a number of client initiatives that have kept us on our toes (and kept me from blogging).
So you have a sense of what we’ve been up to, here’s a brief snapshot:
Hitachi Data Systems Canada hosted an Earth Friendly IT event featuring David Suzuki (keynote speaker); HDS green data centre expert, Asim Zaheer; and Claus Mikkelsen, HDS chief scientist. The event was a great success, and of course I loved that I had the opportunity to talk with David Suzuki about a number of very interesting topics, and meet (and re-connect with) some terrific members of the Canadian tech media.
The Echo team has also been focused on the launch of the Portable North Pole. This free and secure application – offered by Sympatico.ca in collaboration with UgroupMedia and UNICEF Canada – lets users create a personalized video message from Santa Claus, which their kids, family members and friends can watch online and share with others. While I don’t celebrate Christmas, I absolutely love this video letter from Santa and by the sounds of it, so does everyone else who’s seen it and written about it.
And most recently (last week actually), we supported the launch of SPRK, a travel selling platform developed by Farelogix. Seven members of the travel press came to Miami for an exclusive media preview of this agent desktop solution. And judging by some of the coverage we’ve seen to date (e.g. Aviation Week and tnooz) it looks like Farelogix is well positioned to capitalize on the merchandising of ancillary services by airlines.
Of course, there’s so much more on the go than what I’ve shared with you. But hopefully you now understand that I hadn’t purposely abandoned my blog, but finding the time to write has been challenging. And as we all know, clients come first.
I’m looking forward to kicking off the new year with regular posts about topics that I’m passionate about. So stay tuned! In the meantime, all the best over the holidays and for a happy, healthy and successful new year.