The art of self-promotion

A couple of days ago, Beth Harte (a smart marketer who writes a terrific blog and is also Community Manager for MarketingProfs) wrote a very interesting piece on the topic of self-promotion.  

For those of you who know me well, you’ll know that I’m not big on self promotion. While it’s a great concept that I agree others should embrace, it’s just not for me. Perhaps the closest I’ve come to self promotion in recent months, is using Twitter to tweet the occassional link to recent client coverage.

But on this very rare occassion, I’ve taken Beth’s post to heart, and am exploring the waters of self promotion. Provided below is a brief snapshot of recent coverage that some of our clients have gotten, thanks to the talented folks on the Echo Communications team.


 A. Farber & Partners Inc. is one of Canada’s leading independent licensed bankruptcy trustees, with 30 years of experience solving money problems for consumers. In response to the latest Canadian bankruptcy statistics, we proactively pitched the folks at Farber as experts on the topic. Here’s a snapshot of their coverage in response to our outreach:

Globe and Mail / BNN /  Toronto Star / Metro  


Wishabi is an online shopping engine designed to make shopping easy for Canadians. To address the needs of consumers who want to make even smarter buying decisions, Wishabi launched the e-Commerce industry’s first predictive intelligence technology, enabling both price and value comparisons of more than three million products. We got a great response to our inital outreach, and although only a few pieces of coverage have appeared to date, a number of top tier opportunities are currently in development.

Vancouver Sun and Gillian Shaw’s Blog / CTV


Descartes Logo

Descartes Systems Group enables global organizations with logistics-intensive businesses to save money by improving the productivity and performance of their operations. We secured coverage around their recent earnings, with a focus on their incredible turnaround story. I’ve also included links to some older feature coverage (since February, they have received over 250 pieces of coverage, including byline articles, features, mentions, etc.).

Globe and Mail / BNN / National Post / Fleet Owner


BlackBerry Partners Fund invests in companies that develop applications that make smartphones a compelling platform for media, commerce, enterprise, entertainment, and lifestyle applications. We recently secured some great coverage regarding their second annual BlackBerry Developers Challenge.

CrackBerry / ITWorld Canada / Fierce Developer / RIMarkable

We also worked directly with Nexage, one of BBPF’s most recent investments, to get the news out about their Series A round of funding. A snapshot of that coverage is listed here:

Mobile Marketer / Digital Media Wire / GigaOM / Wireless Week / Mass High Tech / Private Equity Hub


In early Spring, we began working closely with the smart and creative folks at Capital C on a project titled Hypercube. If you’re engaged in social media in one way or another, then you’ve likely heard about this Nissan Canada campaign to launch the all-new Nissan cube. Our role was to reach out to social media influencers and mainstream business and marketing press to secure coverage. And did we ever! This is a glimpse into coverage around this campaign.

Toronto Star / Wired / Calgary Herald / Marketing Magazine / Strategy Magazine / Metro / Social Media Explorer


Hopefully the approach that I’ve taken here is what Beth was referring to in her blog post. And if not, I’m not surprised. I still have a lot to learn about the art of self promotion.

4 responses to “The art of self-promotion

  1. Hi Jodi,

    That’s some excellent coverage. Your clients must be delighted!

  2. Hi Jodi, this is a great (& concise!) recap of the work you’ve done for your clients…thanks for taking the leap of faith and promoting your talents. No doubt you’ve earned the right to do so! 😉

    I don’t know about other people, but I really like to see what the smart folks in my community are working on for their clients or the companies they are working for…and your list speaks volumes.

    Beth Harte
    Community Manager, MarketingProfs

    • Thanks for inspiring this post, Beth, and for your comments.

      I think you were right about us not doing enough self promotion. We are so focused on supporting our clients or the companies we work for, that we forget that every now and then we need to show off our talents and accomplishments.

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