Happy birthday to us!

It’s hard to believe, but eight years ago today Echo Communications was born. For those of you that don’t know the history, I’ll give you a quick run down…

After many years of  handling in-house PR for technology companies – namely Delrina, MGI Software and Delano – it was time to go out on my own.  I had just been laid off from my job at Delano along with the rest of the marketing team (the company was faced with a huge dose of reality after the dot.com bubble burst) and figured that no one would hire me in my pregnant state (I was about four months into my second pregnancy). That’s when I made the decision to accelerate my plan (by five years) to work as an independent PR consultant.

After a month of networking, there was no going back. And on July 23rd, 2001, Echo Communications (a play on my name, of course) was officially registered.

Before long, I signed up my first client for a writing contract, and was given the opportunity to work as a PR consultant for a network-based PR agency.  It was in this role, as a white-labeled PR consultant, that I formulated the model for my own consultancy:

  • As a virtual agency, I wouldn’t have any overheads in my business(no employees, no offices, etc) and could therefore lower the cost of services provided to clients;
  • Consultants on my team would have no less than 10 years of PR experience (it didn’t matter if it was in-house or at an agency);
  • Flat rate billing would means no surprises for clients. Regardless of who on the team would be involved in an initiative, expertise would be guaranteed and the rate would not scale based on that expertise;
  • We would establish budgets for our clients, not retainers. Rather than being billed a set amount each month, clients would only pay for actual time used;
  • I would be involved in every client account.

Eight years later and I’m happy to report that I’ve never looked back. I love what I do and look forward to the challenges and opportunities that each day brings.

Of course, Echo Communications wouldn’t be what it is today if it weren’t for the amazing clients we work with (current clients include Anyware Group, A. Farber & Partners, BlackBerry Partners Fund, Capital C, Descartes Systems Group, Farelogix, Iristel, Jazinga, Schenker of Canada, Wishabi, and Xenos Group) and the incredible team of virtual consultants who put their hearts and souls into the accounts they work on. I’m also extremely proud of the fact that all of our business (yip, every single client we’ve worked with over the years) has come to us through referral – perhaps a testament to the model we’ve embraced, the service we provide and the results we deliver.

Thanks to everyone for making the last eight years so memorable. Here’s wishing that the next eight years continue to provide each of us involved in Echo Communications with an opportunity to: achieve our goals; learn more; teach others; set new benchmarks for success; and work in an environment that is stimulating and rewarding both personally and professionally.

8 responses to “Happy birthday to us!

  1. Congrats Jodi! You’ve come a long way by sticking to your principles and serving your customers well. Ironically, I just finished viewing a video where Jeff Bezos, founder of Amazon gives some sage advice about how to grow your business. See it embedded in this article if you haven’t already: http://bit.ly/k7U16. What has stuck with me is his comment that for Amazon, “every day is day 1.” That should be the same for any growing company. Here’s hoping the next 8 years are just as successful for Echo.

  2. Jodi,

    Congrats on eight years of entrepreneurship! With my own consulting business only seven months old, you’re my role model!

    cheers, Mark

  3. Jodi, your business is an excellent best practice of how to form an agency and network of seasoned PR professionals. You have not only survived, but you have also thrived in a very tough economy. Jodi, be very proud of your achievements. Well done. Sheila

  4. Happy Anniversary and huge kudos to you Jodi!
    It was an absolute pleasure working together with you when you started out with Echo!!
    May the next 8 continue to be as fun and as prosperous as these have been! Way to go!! Jen.

  5. Jodi,
    Congratulations to you on 8 years of Echo! Thanks for sharing your secret sauce too. You’ve developed an interesting and thriving business model benefiting clients and consultants.

    All the best for another 8 years of growth and success!

  6. Sharon Bertler

    Jodi, What an incredible achievment!! You are a very talented, and smart woman. I am so proud of you and I hope that 8 years from now I will be posting another comment on your wall!!

    Mazel Tov!!


    • Thank you all for the birthday wishes and kind words! It’s been an amazing eight years and I’m looking forward to embracing the next eight (and many more) with as much gusto and passion as the first!

  7. Michelle Magee

    Jodi, Congratulations on 8 years! What a great achievement to be proud of… You are an inspiration and I love working with you and being part of your virtual team!!

    Wishing you great success for the next 8 years!!

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