I’m often asked by Twitter newbies which folks in the Twitterverse they should be following. Of course, there are variables (such as what business they are in, how they plan to use Twitter, what their objective is for using Twitter, etc.) that will ultimately dictate which folks are the best one’s for them to follow.
Regardless, I typically suggest that a good starting place is the many lists that have been created to highlight the ‘top’ people to follow (keeping in mind that most lists are subjective and generally created based on personal opinion and perceived influence rather than scientific methodology). But the issue is where to find these lists.
Since I personally haven’t seen a single source detailing these lists, I’ve decided to pull one together to make it even easier for newbies to discover what an amazing tool Twitter can be:
v Dave Fleet created a list of 40 PR-related people to follow
v BusinessWeek provided a list of their Twittering gang (I wish all publications would offer the same kind of list)
v Carter Lusher put together this list of industry analysts on twitter. I love that he keeps it updated and notifies his followers when new analysts have been added. Carter also created this list of Analyst Relations professionals.
v This list also identifies some of the best brands on Twitter, along with their TwitterGrader ranking
v Paul Dunay provides his own list of brands that tweet
v This is a list of 50+ Pro Logo Designers to Follow on Twitter created by Josiah Jost
Advertising and Marketing Blogs
v Paul Dunay also created this list of C-suite Tweeters
v While not a ‘Top’ list per se, this recent Mashable post details a number of different twitter directories
Of course, my ‘list of lists’ is also subjective and based purely on those that I’ve recently come across. I’m sure there are many more lists out there, and if you know of one that should be included, let us know and we’ll add it in. And don’t forget, you could also check out Twellow, which enables you to search for peeps to follow by category.
UPDATED: February 17, 2009
~ Jodi Echakowitz (Twitter: JodiEchakowitz)