Here’s a timely plug for Peter Shankman’s HARO (Help A Reporter Out). I’ve been a subscriber since it started, recommended it, got press from it — and no, I don’t get commission from it, it’s just a great FREE service.
Shankman sends out an e-newsletter three times a day listing journalists from obscure to the largest media properties looking for sources for their stories. If you find a query that might be relevant for your client, you simply contact the journalist direct. Simple as that.
Today, the first episode of What’s Hot on HARO aired = a video roundup of all the latest buzz and trends in Shankman’s inbox and Twitter account. Check it out; help get your clients some ink!
~ John Carson, Consultant (Twitter: johncarson)