Computer World Canada asked me to comment (part 2, 3) on how to ensure that you have the best possible personal brand online. It’s true that potential employers now Google candidates to see what extra intel they can find out before making a job offer.
That’s all well and good, but I am a very strong advocate of keeping personal and business issues separate. Who cares if you see a photo of me enjoying a beer with my friends at the weekend? I’m human, and I like to relax, socialize and unwind when I’m not working. That way I “get to the office” fully recharged and ready to do the best work I can for my clients.
But, it’s getting harder to keep the two separate. For example, I have — up to now — only used Facebook for personal reasons = all my “friends” really are friends, people I have known for years, who I like to hang out with.
But recently I’ve started to get requests from people I know through my online work: bloggers, Tweeters and other social media personalities. I have accepted a few because I feel like I do know them, via my online communications with them.
So, these people, possibly future employers of mine (who knows?) now have access to my private life, and I theirs. It’s a slippery slope, but I’m confident the people I’m connecting to are very trustworthy.
I do my own intel too, after all …
~ John Carson, Consultant (Twitter: johncarson)