Social Media Consultants

Dawn Foster has added to the conversation in what qualities you should look for in a social media consultant. I hesitate to use the “” around the word consultant, because I think it demeans the connotation.

Abridged definition of consultant from Wikipedia: “A consultant (from the Latin consultare means ‘to discuss’ from which we also derive words such as consul and counsel) is a professional who provides advice in a particular area of expertise …

“A consultant is usually an expert or a professional in a specific field and has a wide knowledge of the subject matter. A consultant usually works for a consultancy firm or is self-employed, and engages with multiple and changing clients. Thus, clients have access to deeper levels of expertise than would be feasible for them to retain in-house, and to purchase only as much service from the outside consultant as desired.”

Social media is all about discussion. Why is there a witch hunt for people who call themselves social media consultants? It’s still totally unchartered waters for some people, companies and brands. They need “to discuss” their options, and  “to purchase only as much service from the outside consultant as desired.”

The point is, get them going, show them some of the things they could be doing out there, and then hand it off, and walk away. Let them engage the outside world themselves. Move on to someone else who needs guidance and help.

Sure, “experts” and “make money with social media 101″ guides are springing up all over the place, so check ‘em out, do some digging, ask for referrals. Twitter and LinkedIn are very handy for that aspect of doing your due diligence.

Is this a pitch?

~ John Carson, Consultant (Twitter: johncarson)

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